A new philisophy associated to the late Steve Jobs. The paradigm in marketing is to give the consumer what they want or based on their need. Jobs however said that Do not give them what they want by giving a reason, the customer themselves dont know what they want. Instead, he created something that was visionary breaking the new possibilities and convince the customer to buy. The result? everybody knows..
One question for blogging . Can the same principles applied in blogging?